A consistency score, with receipts
How your brand holds up across every surface, with the examples that pulled the score down.
DESIGN SYSTEM DIAGNOSTIC / DIAGNOSTIC 04
Available now · 2 weeks
Is your brand
ready for AI
to use it?
Every proposal, deck, post and page your AI drafts will look the way your brand is written down. If it isn't written down, it will look like everyone else's. The Design System Diagnostic finds every place your brand lives today, measures how consistent it is, and tells you what it would take to make it something AI, your team and your freelancers can all use the same way.
CAD 3,500, fixed.
Credited against the design-system build or the retainer if you go ahead within 60 days.
Two weeks. Read-only. Nothing is changed
until you say so.
WHAT WE LOOK AT
Six lenses.
One report.
Each lens is scored with the evidence beside it. Nothing in the report is an opinion without a screenshot, an export or an interview behind it.
Consistency
Logo, colour, type and spacing as they actually appear across the website, decks, documents, social and templates. Scored, with examples.
Sources of truth
Where the brand is defined today: a PDF from 2021, a Figma file, Canva templates, someone's memory. How many versions exist.
AI readiness
Could an AI draft a proposal in your brand tomorrow? Tokens, templates and rules it could read, versus a logo on a slide.
Templates in use
Which decks, documents and posts people actually start from, and how far they've drifted.
Who touches it
Everyone who produces brand material, inside and out, and what they're working from.
Accessibility & performance
Contrast, type sizes, image weight. The boring checks that cost you clients and rankings.
WHAT YOU GET
Three things
you can act on.
Delivered in a 60-minute walkthrough with the owner, then yours to keep.
The source-of-truth map
Every place the brand is defined, how they disagree, and which one should win.
An AI-ready roadmap
What it takes to make the brand machine-readable: tokens, templates and a plain-language brand file your AI, your team and your agency can all use.
HOW IT WORKS
Two weeks.
Then a decision.
You can stop after the report and keep everything. Most organizations don't, because the fix list is already written.
Week 1
Collect
Website, decks, documents, social, templates and brand files gathered. Short interviews with the people who make things.
Week 2
Report
Score, map and roadmap, with a 60-minute walkthrough. The quick fixes listed separately so you can start the same day.
After
Build
An AI-ready design system on the retainer, or with your own agency, with the roadmap in hand.
INVESTMENT
CAD 3,500, fixed.
Credited against the design-system build or the retainer if you go ahead within 60 days.
Book the assessment FAIR QUESTIONS
Before you
say yes.
The things owners ask us on the first call.
We have brand guidelines. Isn't that enough?
A PDF is what a brand looks like. A design system is what it is, in a form tools can read: tokens, components, templates and plain-language rules. The diagnostic measures the gap between the two.
Why does AI care about our brand?
Because AI drafts things now: proposals, posts, slides, pages. It can only follow rules that exist in a form it can read. Without them, every draft is a redesign.
Is this for marketing or operations?
Both. Marketing owns the look. Operations owns the proposal template everyone starts from. The diagnostic covers every surface, which is why it finds the drift.
Do we have to rebuild everything after?
Rarely. Most organizations need one source of truth, three templates fixed and the rules written down. The roadmap tells you which three.
ONE BRAND. EVERY SURFACE. EVERY TOOL.
Make your brand
something AI
can follow.
Book the diagnostic. Two weeks, every surface, a score and a roadmap.
Book a 30-minute callA conversation about your organization.
Not a demo of software.